Digital Marketing
Course Description
The "Digital Marketing" course is designed to help you promote your business, build a professional career, or expand your freelancing opportunities. In this course, you will learn essential marketing strategies such as social media marketing, SEO, and online advertising. With practical guidance and real-world examples, you will gain the skills to reach target audiences and grow in the digital world.
Total Classes: 15
Total Hours: 45
Batch:
Class Schedule: Saturday, Monday & Wednesday (6:15 pm to 9:15 pm)
Tentative Start Date:
Last Date of Admission:
Key Concepts Covered Include:
• Facebook Marketing Tools (Organic)
• Facebook Ads
• Monetization through Facebook, Google & YouTube
• SEO (Search Engine Optimization)
• Google Marketing Tools (Organic)
• Google Ads
• Content Marketing
• Email Marketing
Course Content
Module 1: Digital Marketing Foundation
- Welcome to Digital Marketing
- Marketing Toolkits
- Know your Customer: Understanding Consumer Psychology
- Digital Marketing Channels
- Digital Marketing Strategy Setup
- Know the Jargons
Module 2: Components of Digital Marketing
- Content Planning
- How to make great Visual Content
- Content Writing
- Content Distribution and Promotion
- Impact measurement & Optimization
Module 3: Facebook Marketing Tools (Organic)
- Facebook Page (New!)
- Meta Business Suite (New!)
- Facebook Groups
- Facebook Insights
- Facebook Business Manager
- Facebook Pixel
- Messenger
- Tips & Tricks: Organic Facebook Marketing
Module 4: Google Marketing Tools (Organic)
- How Google Works
- Google My Business
- Google Map
- Google Analytics (Updated)
- Google Tag Manager
- Campaign URL Builder (CT)
- Google Data Studio
- Think with Google
- Google Firebase
- YouTube Marketing (Organic) (CT)
Module 5: Facebook Ads
- Introduction to Facebook Ads
- Ad Account Setup and Navigation (CT)
- Campaign Level Navigation
- Ad Set Level Navigation
- Ad Level Navigation
- Walk-through to FB Ad Creation (CT)
- Advance Ad Editing
- Ad Billing and Payment
- Ad Compliance Issues
- Ad Metrics: Measurement and Optimization
- FB Pixel (CT)
- Audience Manager
- FB Events Manager
- Other Essential Features
Module 6: Google Ads
- Introduction to Google Ads
- Google Ads Account Setup and Navigation
- Setting up Google Ads (CT)
- Billing and Payment Method
- Keyword Planning (CT)
- Google Ads Audience Manager
- Create and Optimize Google Display Ads Campaigns
- Create and Manage Google Video Ads Campaigns (CT)
- Create and Manage Google Search Ads Campaigns (CT)
- Create and Manage Google App Campaigns
- Remarketing
- Optimizing Campaigns
- Measuring Performance
Module 7: Discover More Social Platforms
- Instagram Marketing
- Linkedin Marketing
- Pinterest Marketing
- Twitter Marketing
- Quora Marketing
- Snapchat Marketing
- Marketing on More Platforms
Module 8: Monetization through Facebook, Google & YouTube
- Facebook Monetization
- Monetization with Google Adsense
- YouTube Monetization
Module 9: Content Marketing
- Introduction to Content Marketing
- Content Marketing Basics
- Crafting Content
- Managing Content
- Distributing and Promoting Content
- Measuring Content
Module 10: SEO Marketing
- SEO Basics
- On Page SEO
- Off Page SEO
- Technical SEO
- Local SEO
- SEO Analytics and Tracking
- More on SEO Essentials
Module 11: Email Marketing
- Plan Your Email Campaign
- Crafting Email Content
- Contact Management and Audience Segmentation
- A/B Testing Mail
- Analyzing Campaign Result
Module 12: What's Next!
- More to Explore
- Productivity Tools
- Career Prospects in Digital Marketing Fields
- How to prepare your resume and attend Interview Sessions
- Final Words